Spotify Hands Creative Control to Tyler, The Creator for Latest FC Barcelona Jersey Takeover

Spotify and FC Barcelona have teamed up with musician and designer Tyler, The Creator and his brand GOLF WANG for a creative collaboration spanning football, fashion and music. For the first time in the Spotify and FC Barcelona partnership, an artist has full creative control of the campaign.

Tyler’s GOLF WANG logo will feature on FC Barcelona’s jersey for El Clásico against Real Madrid on October 25 at Spotify Camp Nou. FC Barcelona Femení will also wear the jersey for their match on October 24.

The collaboration extends beyond the kit, with Tyler directing the campaign visuals and shaping an exclusive Spotify x GOLF WANG x FC Barcelona collection. Blending GOLF WANG’s bold colours and distinctive streetwear aesthetic, the collection includes jackets, hoodies, track pants, football shorts, retro jerseys, T-shirts and accessories such as scarves, socks, a soccer ball and stickers.

Drawing inspiration from the club’s founding year, 1,899 limited-edition jerseys will also be available. The collection launches October 15 at GOLF WANG stores in Los Angeles, New York, Tokyo, Sydney and London, as well as online at golfwang.com and through Barça Official Stores in Spain and the club’s online store.

Celebrating the collaboration, Spotify will host Copa De Golf in Barcelona on October 24, bringing together music, football and fashion. Yung Taco will headline the event with a DJ set, joined by Bexnil, Alu Nuenga, Duna and Mushka, highlighting artists connected to Barcelona’s local creative scene.

The collaboration also enters the gaming world on October 23, when the GOLF-branded FC Barcelona jersey becomes available in KONAMI’s eFootball™ game.

Marc Hazan, Spotify’s Senior Vice President of Marketing and Partnerships, said the collaboration pushes the jersey takeover concept beyond football apparel, bringing Tyler’s creative vision into the campaign visuals, collection and Barcelona event.

Joan Soler, FC Barcelona’s Vice President of Commercial, said the partnership continues to connect football with music and contemporary culture, expanding the club’s reach to audiences worldwide.

GOLF WANG also described the collaboration as a new benchmark for bringing football and fashion together on one of the sport’s biggest stages.